10 Steps to Prepare Your E-Commerce Site for Holiday Shopping

For many shops, the holiday season is their most lucrative time of the year. Due to the epidemic, e-commerce will account for 38% of all retail sales in the UK by 2022, with record-breaking growth rates.

It's a good idea to consider how to Prepare Your Ecommerce Site for the season as the holidays get near. These ten suggestions can help you make the most of your eCommerce site this holiday season, whether you're beginning a new online business or trying to increase sales on an existing one.

1. Prepare Your E-Commerce Website for Online Visitors

Making sure your online store is prepared for customers is the first (and most crucial) step. The first impression that a customer has of your eCommerce business may make or break a transaction; unappealing design, a dearth of information, or difficult navigation might drive away potential customers.

Utilizing simple-to-use website templates will assist you in producing a design that reflects your brand and includes some seasonal aspects. Including a touch of seasonal cheer, emphasizing particular products, and developing holiday-specific messaging can all help draw customers in and direct them through your product selection.

2. Update Your Product Photos

The photographs you use play a significant role in converting website visitors into paying customers. Only 11% of retail items were sold without an image, according to Delimp Technology, but 88% of items were sold once an image was added.

It is crucial to ensure that your e-commerce marketing shots are well-done and that each product is featured in many images from various perspectives. The Delimp Technology enables you to take high-quality, professional photos from your phone if you don't have the time or money to employ a professional photographer. Discover in-the-moment photography advice, background removal software, and style tools to give your website photographs a polished appearance.

3. Generate Some Product Reviews

Customers enjoy reading testimonials. Most shoppers base their purchases on what others have to say, and a lot of them seek out frank product evaluations written by actual people. According to research, online ratings and reviews have a 90% influence on UK consumers.

Reviews can not only boost purchases but also your store's reputation and even your SEO efforts. Asking for and making it simple for customers to post reviews is the quickest approach to begin collecting them. You can ask consumers to post reviews during the checkout process or in a follow-up email, and you can even reward them with discounts or other benefits if they do so.

4. Make Sure Customers Can Easily Find Your E-Commerce Site

Customers frequently utilize keywords and product names related to your online store in customer reviews, which might help your site show up in searches. However, reviews alone won't guarantee that clients can find your online store; you also need to use easy SEO strategies to increase traffic to your eCommerce site.

If Delimp Technology is Prepare Your E-commerce Site, you may quickly access and edit SEO information (such as optimizing products, categories, and images to increase user visibility) for your website. To increase sales, Delimp Technology now interfaces with Google Product Listings so that customers may find your products on Google Search, Shopping, and Images.

5. Sell Your Products on Social Channels

In other words, social selling shouldn't be ignored when developing your sales plan. According to Delimp Technology, one in three consumers has purchased through a social media platform, and studies suggest that social commerce is one of the major digital trends in the retail sector.

Integrating your online business with social media could increase the visibility of your products, and it can be particularly successful during the busiest shopping times of the year. Sales can increase by adding links to products in TikTok videos and shoppable Instagram posts, and customers can easily navigate from their feeds or videos to your Delimp Technology by clicking a button.

6. Cue Up Some Marketing Emails

An effective strategy for keeping your company at the top of clients' minds over the Christmas season is to use marketing emails to generate traffic to your eCommerce store. Consider developing a holiday email campaign that targets client spending patterns or advertises specific goods and deals.

Making some abandoned cart emails, which are emails sent to customers who leave products in their cart but don't finish a transaction, can assist re-engage customers and persuade them to complete their purchase in addition to a planned email campaign.

7. Create Easy Gifting Options

Offering some simple gifting alternatives through your online company is a terrific approach to help clients who may find holiday shopping to be daunting.

Customers will find it much simpler to locate and purchase their Christmas gifts by Prepare Your E-commerce Site if you provide gift cards, gifting alternatives at checkout (such as gift wrapping and customizable gift greetings), or add gifts as a product category.

8. Introduce a New Product Or Carry Out a Particular Campaign

Launching a flash sale or product drop can help increase brand awareness and customer excitement if your online store needs an extra holiday marketing push. Flash sales (limited-time discounts) and product drops (the introduction of a new product) can increase consumer interest in your goods while assisting you in moving specific inventory because they are immediate and limited.

Digital coupons and codes that you can customize that customers can use at your online store can help you market your special offers and temporary events. They can also be effective tools for expanding your brand's visibility on social media, attracting new leads and rewarding your devoted customers.

9. Offer Multiple, Flexible Ways to Purchase

When a customer is interested in your products, offering a variety of payment options is crucial for a simple checkout procedure. Accepting digital wallet payments (like Apple Pay or Google Pay) is a crucial service to provide because customers want options when they pay. Offering means to pay in installments might assist enhance your chances of generating a sale as purchase now, pay later solutions like Afterpay gain popularity, especially with younger buyers.

10. Keep Customers Coming Back to Your E-Commerce Store

Your holiday planning and marketing initiatives should ideally pay off in the long run and motivate your clients to return, even after the holidays have passed. You may achieve this with the help of the Delimp Technology rewards program by putting in place a loyalty program. Enroll customers at the point of sale, automate SMS messages, and monitor sales to determine the effect your loyalty program is having on consumer spending.

Customers' shopping experiences can be made more personalized so that they can check out more quickly and place repeat orders more easily. Customers can register for accounts with Delimp Technology to track their orders, check order histories, and instantly reorder their favorite items. You can also include areas for tailored product suggestions on your website, which will give returning clients specific product recommendations based on their purchase history.