Best Instagram Bio Tactics to Drive Clicks and Brand Awareness

Learning how to boost traffic with Instagram Bio Tactics may be a valuable tool for your company and brand!

And even if you don’t have 10K followers, there are still lots of ways to use your Instagram Stories to encourage more clicks and conversions. We'll go through 9 smart approaches to boost traffic using Instagram Stories in the next post:

1. Add Links to Stories

If you have over 10,000 Instagram followers, you are one of the lucky accounts that can add direct links to stories! Although this feature is a game changer right away, there are various methods to make it even more beneficial to your company. To begin, dangling a link in your Instagram Bio Tactics is always a good idea. When it comes to driving more clicks, whether it's done orally or through a written caption, offering a concise explanation for why someone should "swipe up" is an excellent place to start.

Adding an eye-catching GIF that stimulates more "swipe up" action is also a smart idea. If you have your own "swipe up" GIF, you're far ahead of the game – if not, there are plenty of ready-made ones to select from.

2. Encourage Your Audience to Hit Up Your Link in Bio

The link in your bio is ideal for real estate for directing people to your website - especially if you haven't yet reached Highly Recommendly SEO! Whether you've unlocked the "swipe up" link or are still working towards it, encouraging your stories and viewers to click the link in the bio is a smart strategy.

As one of the few areas on Instagram where you can post a clickable link, it's a fantastic opportunity to lead your audience to your website. There are a plethora of amusing GIFs to assist you, and you can always utilize text subtitles or voice push your viewers to visit your link in the bio.

Furthermore, by tagging your Instagram Bio Tactics in a story, you may make things even easy for your audience. This will establish a clear, clickable path for your viewers to the link in your bio.

3. Use Shoppable Instagram Stories Stickers

Shopkeepers, rejoice! "Product" stickers are one of the simplest methods to quickly make your Instagram Stories shoppable - which equals more sales for your company!

No matter how large or small you're following, the sticker allows you to tag individual goods in stories, just like you can with ordinary Instagram shopping posts. Although the sticker does not exactly generate traffic back to your website, it does give a super-easy way for your audience to buy your items.

To be eligible for Instagram Stories Product stickers, you must match the following criteria:

1. You must be a resident of one of the 46 countries in which the functionality is presently accessible.

2. You'll need an Instagram Business account (don't have one yet? Follow our tutorial here to make the transition.)

3. You must be using the most recent version of the Instagram Bio Tactics for iOS or Android.

4. Your company must offer tangible things that adhere to Instagram's merchant agreement and commerce regulations.

5. A Facebook catalog must be linked to your company profile. This may be established and managed in Business Manager, directly on your company's Facebook Page, or via Shopify or BigCommerce.

4. Add Links to an IGTV Video

Did you know you can include clickable links in the descriptions of your IGTV videos?

This little-known technique is an excellent approach to direct IGTV users to your website or relevant external links.

And adding a swipe-up link and a call to action from your Instagram Stories is one of the finest methods to attract more viewers to your IGTV videos (and clicks on those links in your description!).

You don't even need 10,000 followers to accomplish it - after you've made your IGTV video, you can share a link to it with your Instagram Stories.

5. Create an Instagram Stories Ad

When you've exhausted your organic methods for driving traffic with Instagram Stories, you can always turn to Instagram Stories advertisements. Instagram Stories is used by over 500 million people every day, therefore it's no wonder that Instagram Stories advertising has grown in popularity among marketers. In fact, ad expenditure on Instagram Stories has surged by 53% year on year. Keep your final aim of boosting traffic in mind as you develop your Instagram Stories advertising. Spend time and effort developing a call-to-action that produces results. Continue to track and iterate depending on what works for your brand.

If you want to produce a successful Instagram Stories ad, you must have a short and punchy message that is easy to read – and encourages action.

6. Strategically Plan Your Instagram Stories

It's always a good idea to prepare your content in advance by utilizing a scheduling tool like Later when it comes to developing an effective content strategy that converts. This not only saves you time but also helps you to carefully evaluate how your information flows together.

Furthermore, by storyboarding your content ahead of time, you will be able to uncover fresh possibilities to include traffic-driving call-to-actions!

7. Run an Instagram Stories Takeover in collaboration with an Influencer or Brand.

Instagram Stories takeovers are a terrific method to increase brand exposure on Instagram, but they're also great for generating more traffic back to your website.

When you collaborate with an influencer or brand on an Instagram Stories takeover, you essentially tap into their audience, which means your brand will reach a much larger audience.

And if your takeover partner includes a link to your products or services in their story, this may send a lot of traffic to your site.

8. Highlight Your Top Converting Stories Using Highlights

Instagram Stories Highlights are the ideal method to give your stories additional reach and visibility by extending their 24-hour shelf life.

With this in mind, it's a good idea to plan how you'll use your Instagram Stories Highlights. For example, you might design a spotlight for the stories that generate the greatest traffic for your company.

9. Utilize Instagram Analytics to Inform Your Strategy

Tracking the performance of your Instagram Stories will assist you in identifying patterns, tracking "wins," and developing a fine-tuned content plan that actually resonates with your audience.

The better you understand what works for your target audience, the more traffic you can drive using Instagram Bio Tactics.